Swarovski

Swarovski was founded on a distinctly bold, innovative, spirited, and creative vision. The company’s leadership and legacy of success reflect its dedication to this vision since being founded in 1895. Our commitment to shaping transformation while expressing the most unique qualities of our DNA is what truly sets Swarovski apart. Swarovski is delighted and proud to introduce a creative and bold new vision that celebrates myriad expressions in crystal. Under the helm of Creative Director Giovanna Engelbert, the new Swarovski debuts with a joyful universe of possibilities that invites you to “ignite your dreams.” WonderLab is a radically inclusive laboratory of creativity that encourages the world to embrace individuality and engage in personal fantasy. The laboratory ignites your confidence to proudly embrace your ingenuity and to proudly show the world your true self. This new venture transcends products into entirely new experiences. With an explosive approach to colour, size, and styling, combined with captivating new store concepts across the globe, WonderLab is transforming the way Swarovski is perceived. This promises to be a distinctive new vision for generations to come.