CF Chinook Centre welcomes Icebreaker TouchLab, bringing together high-performance gear and natural outdoor apparel.

Situated on Level 2 of the shopping centre, the experiential "TouchLab" boutique offers a hands-on shopping experience for the New Zealand-founded merino wool brand. These specialized standalone boutiques are designed for tactile exploration, allowing customers to touch, try on, and understand the technical, natural, and temperature-regulating benefits of various merino wool fabric weights—from ultralight next-to-skin baselayers to heavyweight outerwear.

This opening marks Icebreaker’s first and only standalone retail store in Calgary and the province of Alberta. Across Cadillac Fairview’s Canadian portfolio, it stands as one of only two Icebreaker TouchLabs, joining the location at CF Carrefour Laval in Quebec.

Built using natural materials and sustainable aesthetics reflecting the brand's environmental ethos, the boutique showcases Icebreaker's full technical and lifestyle collection—from odor-resistant technical baselayers and all-season hiking gear to cozy everyday apparel and accessories crafted from premium merino wool—making it a vital cold-weather and active lifestyle destination in Calgary's premier shopping centre