Girl Crush has launched its permanent store at CF Carrefour Laval on Level 1, next to Armani Exchange and Steve Madden. Following a successful pop-up on-site, this transition from a digital-first platform to a permanent boutique features interactive spaces, community styling areas, and curated product displays.

Girl Crush is a Quebec-based eco-responsible fashion brand co-founded in 2019 by content creators and entrepreneurs Lucie Rhéaume and Cindy Cournoyer. The brand specializes in sustainable, inclusive casualwear and streetwear made from organic and recycled materials, with sizing ranging from 2XS to 3XL. They have also secured culture-defining partnerships, serving as the official style supplier for major reality television hits like Occupation Double and launching high-profile, exclusive collaborations with the Montreal Canadiens. Today, the brand has seamlessly translated its massive, highly engaged online community into an omnichannel retail ecosystem that effectively bridges contemporary digital culture with zero-waste ethical production.

This opening marks Girl Crush's first Cadillac Fairview partnership and its second permanent standalone boutique in Canada.