The renovated Victoria’s Secret & PINK flagship reopened on July 13, 2026, on Level 2 of CF Toronto Eaton Centre.  During its recent update, Victoria's Secret temporarily operated out of a pop-up space nearby while the primary storefront underwent a full overhaul to align with the brand’s modernized store design. 

Moving away from the heavy dark-pink, dim-lit boudoir theme of previous decades, the updated store design features brighter lighting, softer pink and blush accents, open display layouts, and inclusive imagery.

In addition to the modernized store design, the Victoria's Secret & PINK at CF Toronto Eaton Centre has an expanded Beauty & Fragrance bar with full sampling areas for fine perfumes (e.g., Bombshell, Bare), body mists, and body care. The new location also incorporates the tech features of Victoria’s Secret's "Store of the Future" rollout including smart fitting rooms and “Find Your Fit” digital stations.