Groovy Shoes officially opened its newest location at CF Fairview Mall. Established in 1981, Groovy is a landmark for its large selection of curated sneakers and apparel. Located on the main level (Level 1) of the mall, this is a notable expansion for the independent Toronto-based retailer. For a long time, Groovy Shoes was strictly a downtown destination. The CF Fairview Mall opening follows their recent expansion into other major GTA hubs like at CF Sherway Gardens. Groovy Shoes’ sneaker and apparel selection spans from Nike, New Balance, Saucony, Puma, Represent, Carhartt WIP, and many more brands, and the streetwear retailer directly partners with favorite brands to offer the best prices. The opening of the CF Fairview Mall location brings Groovy Shoes’ curated "boutique" feel—which usually specializes in hard-to-find colorways—to the North York/Don Mills area.