CF Chinook Centre officially welcomed Urban Behavior to the property, bringing a high-energy new destination for trend-focused apparel to Calgary. Known for accessible, youth-oriented fashion across denim, activewear, streetwear, and everyday essentials, Urban Behavior operates dozens of locations across Canada as part of YM Inc. The parent brand continues to expand its footprint within the Cadillac Fairview portfolio, with sister locations across the network including a newly opened Urban Behavior at CF Sherway Gardens and Urban Planet stores at CF Polo Park, CF Fairview Mall, and CF Masonville Place.

The store's arrival marks an exciting addition to CF Chinook Centre's ongoing retail evolution and fashion offerings, taking over part of the former Saks Fifth Avenue space to revitalize a major anchor footprint within the shopping centre.

The Grand Opening took place on Friday, July 17, 2026, featuring limited-time promotions to celebrate the launch. Calgary shoppers can visit the new store today to explore the complete lineup.