Hollister Co. has opened a new permanent storefront on Level 2 of CF Masonville Place near Apple and Michael Kors, bringing a highly requested youth retail option to London, Ontario. Moving away from the dark "beach shack" aesthetic of past stores, the updated flagship features an open layout, bright overhead lighting, and light-and-color-controlled fitting rooms.

Founded in 2000 under Abercrombie & Fitch Co., Hollister has modernized its brand to serve Gen Z shoppers with trend-driven denim, casualwear, and its Gilly Hicks intimate apparel line through an integrated omnichannel experience.

Across the Cadillac Fairview network, Hollister also operates at CF Toronto Eaton Centre, CF Polo Park, CF Pacific Centre, CF Markville, and CF Fairview Mall, with an upcoming location opening at CF Chinook Centre.