A new destination for gaming, trading cards, and pop culture collectibles is now open at CF Rideau Centre.

EB Games has officially transformed into EB Trends, introducing a modern retail concept designed to focus on top trending trading cards, pop culture collectibles, and video games. This opening represents a significant brand evolution for the retailer, shifting from a traditional video game store into an expanded, trend-driven destination for collectors and pop culture fans alike.

This upgraded store is part of a broader national refresh for the brand. The CF Rideau Centre as well as the CF Toronto Eaton Centre, are among the first to receive the updated branding.

Shoppers can find the newly reimagined EB Trends space open and ready to explore now on Level 1, right next to Foot Locker.