A new destination for elevated essentials is now open at CF Rideau Centre.

Founded in Ottawa, Belamy introduces a modern approach to wardrobe staples rooted in simplicity, precision, and refined design. The brand reflects a distinctly Canadian perspective that is understated, functional, and quietly confident, focusing on premium cotton t-shirts and core apparel pieces developed for consistency in fit, fabric, and finish.

This highly anticipated launch marks a significant milestone as Belamy’s very first physical retail location. Moving from a digital presence to its first-ever brick-and-mortar storefront, the local brand chose CF Rideau Centre to anchor its official market debut. The store design mirrors Belamy's clean aesthetic, utilizing open space to create a calm, immersive environment where the focus remains entirely on the quality of the product.

You can now experience the brand in person on Level 3 of CF Rideau Centre.