Samsung is expanding its premium retail footprint with the opening of its brand-new Samsung Experience Store at CF Richmond Centre on June 13 and 14, 2026. As a global leader in tech innovation, Samsung designed this immersive, hands-on hub to let visitors experience how its full ecosystem, including the latest Galaxy AI features, mobile devices, wearables, and tablets, seamlessly connects. The location also includes a dedicated on-site customer care center offering Samsung Care+ services, troubleshooting, and technical support.

This launch is part of a targeted national expansion into Canada's highest-performing premium malls, opening alongside new locations at CF Market Mall in Calgary and CF Carrefour Laval in Quebec. CF Richmond Centre ranks among the top 5 most productive shopping centres in the country. Samsung strategically selected the centre due to its premium retail environment, its strong consumer demand, and its mix of leading global brands.

As technology becomes more integrated into everyday life, Samsung is heavily investing in physical spaces to help consumers discover the full potential of AI-powered technology firsthand. The grand opening celebration kicks off Saturday, June 13, on Level 1 to the left of Entrance 2, featuring exclusive event perks, a traditional lion dance performance, and complimentary bubble tea while quantities last.