[All Properties] Pride Landing Page Image
[All Properties] Pride Landing Page Image
[All Properties] Pride Landing Page Image
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At CF, we are proud of our role in transforming communities for a vibrant tomorrow. We are committed to supporting and celebrating the diversity within each individual, community and societal group, making our communities stronger, together. Pride is a time we, as allies, can recognize the contributions and celebrate the 2SLGBTQ+ community. CF supports an inclusive environment for our customers and employees and are proud to support Egale, an organization  focused on improving the lives of 2SLGBTQ+ people in Canada. Our proceeds will go towards supporting their Rainbow Action Hub.

Celebrate Pride with us at CF Masonville Place

Join us for a month-long celebration of love, inclusivity and diversity.

CF Pride Shop Guide

Shop Your Pride Look

Get inspiration and express yourself through fashion this Pride with the help of our curated CF Shop Guide. Whether you're searching for trendy apparel, makeup/hair inspiration, bold accessories, or vibrant home décor items — our collection will help you find the perfect pieces.

Pride at CF Masonville

Let's celebrate Pride together this June!

Have a look at how our retailers are celebrating Pride this month

Purdys Chocolatier x The Get REAL Movement

Purdys Chocolatier is proud to partner with The Get REAL Movement through their philanthropic initiative, Purple Partnerships. Get REAL is a non-profit organization that works to combat 2SLGBTQ+ discrimination, racism and bullying in schools, summer camps, and workplaces. Since 2020, Purdys Chocolatier has donated over $150,000 to amplify their work. Through this partnership, the Purdys team has been on an ongoing journey of learning to be allies and promote 2SLGBTQ+ inclusivity in their retail shops, Support Office, factory and fulfillment centre. Over 1,000 Purdys team members in all areas of the company have participated in Get REAL workshops such as 2SLGBTQ+ allyship, anti-Racism and Trans-101 workshops. Supporting the 2SLGBTQ+ community is a key pillar within Purple Partnerships and Purdys Chocolatier is proud to support Get REAL not only during Pride but throughout the year!

The Levi’s ® Brand Celebrates Queer Joy Through Self-Expression With Collection Inspired by LGBTQIA+ Rodeo Culture

For Pride 2024, the Levi’s ® brand is celebrating queer joy through self-expression with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today. Accompanied by blissful and inspiring storytelling told by the Pride 2024 cast, the Levi’s ® brand is encouraging LGBTQIA+ community members and allies to celebrate queer joy and the power of self-expression. Western wear is part of the Levi’s ® brand’s DNA, and the Pride 2024 collection takes inspiration from the queer “Rainbow Rodeos” that originated in Nevada in the ‘70s. Pulling graphics and influences from vintage Levi’s ® pieces and archival posters then adding some glitz – rhinestones, copper thread, marbled hardware, gold-coated denim and more – the collection includes an extensive assortment of tops, bottoms and accessories. From the Cinched Shortstack Tee and Cropped Muscle Tank to the Liberation Western Trucker and Patchwork Vest, Western-inspired embroidery and rainbow coloring give the collection a cohesive and euphoric rodeo look. Featuring reversible styles and head-to-toe fits, this is a collection designed to mix, match and make all your own. Over the years, the Levi’s ® brand has consistently supported LGBTQIA+ rights and issues. From employees marching in early San Francisco Pride Parades to being one of the first companies to endorse the Equality Act, Levi Strauss & Co. has proudly and consistently voiced its support for LGBTQIA+ community. And of course, Levi’s 501 ® jeans have been worn for decades as symbols of protests, solidarity, and self-expression. As an extension of its support for the LGBTQIA+ community, the Levi’s ® brand is also donating $100,000 to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world. The Levi’s ® Pride 2024 collection will be available for purchase on Levi.com and in select Levi’s ® stores, starting June 3rd .

DAVIDsTEA – the tea company for everyone.

At DAVIDsTEA, caring for our community is everything to us. We connect with tea lovers from all walks of life—different backgrounds, tastes and experiences. From where we operate to where we source, we use the connections we make for positive change in our communities and around the world. For the second year, we’re partnering with Rainbow Railroad in support of their global mission to help LGBTQI+ people to safety. During Pride in 2023, we donated proceeds from three of our best-selling teas to Rainbow Railroad—support which helped provide life-saving assistance to 5,495 vulnerable LGBTQI+ people last year. “Supporting Pride has always been deeply rooted in the core values that guide us as a company. We embrace people’s differences and celebrate unique perspectives, always.” - Sarah Segal, CEO and CBO at DAVIDsTEA

American Eagle x It Gets Better

American Eagle & Aerie are proud to once again be supporting It Gets Better, a nonprofit organization that strives to uplift, empower and connect 2SLGBTQ+ youth around the globe. This year American Eagle & Aerie will donate $100,000 to It Gets Better as well as collecting pinpad donations in American Eagle stores throughout Pride month. Through these donations, It Gets Better is able to fund their 50 States. 50 Grants. 5,000 Voices initiative in the United States and True Voices Youth Grants initiative in Canada. True Voices is a grant-making initiative created to empower, inspire and encourage 2SLGBTQ+ secondary students from coast-to-coast to embrace the power of storytelling to overcome the challenges that 2SLGBTQ+ youth and their communities are facing. Grants of up to $5,000 will be awarded to an eligible student group within a secondary school located in each Canadian province and territory. American Eagle has also launched their Pride collection in select stores, with the full collection available online for free in-store pickup at any AE or Aerie store. To learn more about It Gets Better & True Voices visit: https://itgetsbettercanada.org/true-voices/ To shop American Eagle’s Pride Shop visit: https://www.ae.com/ca/en/x/women/featured/pride-shop

Rainbow Railroad x Hudson’s Bay

In countries around the world, LGBTQI+ people face violence and oppression simply because of who they love or who they are. Rainbow Railroad helps them get to safety. Since 2021, Hudson’s Bay Foundation has supported Rainbow Railroad’s Resettlement Programs, which provide travel and resettlement assistance to LGBTQI+ people fleeing persecution, as well as providing financial and other forms of assistance in finding safe shelter and connecting LGBTQIA+ community members to services such as health care and mental health support. In 2023 alone, Rainbow Railroad provided direct support to 7,690 LGBTQI+ individuals around the world, helping to improve their safety and wellbeing.

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