The relocated and expanded La Vie en Rose boutique at CF Market Mall is now open on Level 1 next to Aritzia, doubling its original size. The open-concept space features wider aisles, updated lighting, and dedicated areas for intimate apparel consultations.
Founded in 1985 and acquired in 1996 by CEO François Roberge, La Vie en Rose is a leading Canadian specialty retailer offering comfortable, high-quality lingerie, sleepwear, and swimwear. The brand supports women's health through its Roses of Hope Foundation, established in 2002.
La Vie en Rose also operates across 13 other Cadillac Fairview properties, including CF Toronto Eaton Centre, CF Sherway Gardens, CF Rideau Centre, and CF Carrefour Laval.